Making an impact at D&AD

The challenge
This year D&AD ran its inaugural judging festival – a 3-day event full of talks, workshops and exhibitions. Having run two successful New Blood events previously, we were invited to take part. But there was stiff competition – we were up against a talk by Martin Sorrell and events at loads of other agencies. We needed to develop an event that would add value and convince creatives from all over the country to come along.

Our response
Who are you calling old blood? was a high-impact creative workshop designed to help people keep the blood pumping and stay young at heart. Why? Because RY’s been going for 30 years now, but we’re more inspired than we’ve ever been. This workshop was our response to the people who think ‘new blood’ is always better.