Articles | Emily Jeffrey-Barrett

What the hell are you doing here? Find out for yourself.

The entire creative industry is talking about purpose. The purpose of a project. Doing work with purpose. ‘Great innovation. World changing idea. #purpose’. But no one’s talking about their own. So, as part of this year's D&AD festival, we've...

Do It Better: Brilliant work demands a strong client-agency relationship

I recently met a girl who worked in marketing at one of the UK’s leading charities. They’d just put out a great ad - simple, emotive, affecting - so I congratulated her on the work. ‘Well’, she said, ‘I don’t see...

The Rise of Retrobranding

Nostalgia in a digital age; a longing for local, community values in a culture of globalisation; striving for trust in a world that mistrusts big business; fear; bravery; trend. Whatever the reasons (and there are many), more and more rebrands are...

Why agency cards matter. And how to do a spectacular job.

The agency card. For many, it’s an opportunity to end the year on a high (even an abysmal one like soon-to-be-mercifully-over 2016). It’s a chance to make a difference for a charity. Or a difference for your agency. It’s a way to dazzle,...

Our industry's obsessed with ideas. Here's why.

Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...

How to do great work in 7 steps

Doing great idea-led work can be difficult. So many possibilities. So many moving parts. So many different opinions from clients, strategists, account people, fellow creatives, industry ‘experts', office dogs. But it doesn’t have to be...